XMPie Gets Personal With A NEW LOOK, Products At On Demand

XMPie’s fresh new look highlights the faces of one-to-one marketing
NEW YORK, Feb. 29, 2008 — XMPie®, Inc., the leading provider of software for dynamic publishing, is revealing its fresh, new look for the first time at next week’s On Demand Conference and Exposition in Boston. XMPie’s new appearance shines a spotlight on personalization and the connections made through one-to-one marketing, while demonstrating the vibrant energy driving XMPie forward.

“The excitement at XMPie is palpable,” said Jacob Aizikowitz, president, XMPie, Inc. “We experienced incredible growth last year, launched two new products and enhanced our current software line to empower our customers with tools that deliver powerful, attention-stealing, one-to-one variable-data and cross-media marketing communications. To top it off, we are celebrating our success with a new look that projects the unique blend of personalization, creativity and media that is the hallmark of what we are bringing to the industry.”

The new look hits at the heart of what XMPie delivers — personal, one-to-one connections. The use of faces throughout XMPie’s visual pieces is a metaphor for personalization. There are few things as personal or as one-of-a-kind as a person’s face. This imagery conveys that XMPie’s solutions deliver one-to-one marketing communications that can be as unique as an individual recipient. Additionally, the vibrant and dimensional “waves” that run throughout the company’s materials further signify connections — those that the company has with its users, those its users have with their customers and those that XMPie’s solutions enable.

Beyond the new look, visitors to XMPie’s booth (#517) at On Demand will see demonstrations focused on the three pillars of XMPie’s product line— (1) highly creative, variable print, (2) new cross-media interactive communications including the integration of one-to-one publishing and one-to-one marketing into one highly efficient, effective marketing solution, and (3) personalized Web-to-print solutions enabling these unique capabilities to be displayed on self-served, Web-based marketing and e-commerce portals.

Highlights of what On Demand attendees will experience in the booth include:

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The XMPie Marketplace, an online resource designed to support users in the creation of personalized marketing materials. It features a uStore®-based e-commerce Web site offering a library of creatively designed uImage® templates available for purchase and download by uImage users.
uStore with its many enhancements and features, including user-interface language customization.
An enhanced version of the innovative uProduce™ Marketing Console, designed to enable users to offer tracking and analysis of campaign results to their marketing customers in real-time.
New groupings of the XMPie PersonalEffect™ server-based line that are better tailored for both small-to-medium sized businesses and large enterprises.
To see XMPie’s entire portfolio of software solutions, visit booth 517 at the On Demand Conference and Exposition taking place March 3-6, 2008 at the Boston Convention & Exhibition Center.

About XMPie
XMPie Inc., a software business-unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments. XMPie software solutions are available in two award-winning compatible product lines: uDirect™ for desktop, print-only solutions, and PersonalEffect™ for server-based cross-media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage™ for image and graphics personalization; uStore™, the Web-store platform; uChart™ for dynamic charts and graphs, uEdit™ for Web-based document editing; and uProduce Marketing Console™ for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com.

Media Contact
Jennifer Bulmahn
Text 100 for XMPie
617-399-4986
JenniferB@text100.com