Xerox Focused On Helping Customers Develop New Applications That Drive Revenue Growth

Helping customers develop new print applications is central to Xerox Corporation’s production business, Quincy Allen, president, Xerox Production Systems Group, told an audience at the AIIM/On Demand conference last week.

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Allen spoke as part of the On Demand Emerging Technologies keynote panel – along with several other graphic communications industry executives – moderated by InfoTrends’ Jim Hamilton. He told the audience that customers are finding new ways to meet the printing and communication needs of their clients and that print providers can take printed applications to new levels beyond what can be done with traditional offset. Allen said high-value applications are sparking new creativity and resulting in new business.

Allen also told the keynote audience that Xerox is helping customers be successful with digital by giving them the right tools – workflow solutions and the latest digital technology – and showing them how to create new market opportunities and increase profits.

Customers are looking to Xerox to provide solutions that generate results, and Xerox is delivering, Allen said. That’s why Xerox continues to help customers boost their business in the lucrative digital color printing market, where more pages mean more profit.

According to Allen, one such customer is M&T Printing Group, a commercial printer in Kitchener, Ontario, Canada. M&T was considering getting out of printing business cards because the process was time consuming. Instead, using Xerox’s FreeFlow® Process Manager, M&T created a workflow that cut a five-day process to eight seconds. M&T grew its business by 50 percent because of the additional work the printer was able to take on.

Allen said Xerox provides workflow solutions that integrate Web services, prepress and post production services, enabling today’s print providers to maximize their productivity and revenue opportunities. Xerox’s FreeFlow tools help customers connect with their clients, reduce costs through automation making the production process virtually “touchless” and enable new applications. He said Xerox is continuing to focus on key high-value applications for customers such as personalized direct mail, books, transpromotional and Web-to-print collaterals.

Allen also discussed a need for the industry to take environmental concerns seriously and pledged to support customers, partners and even competitors through information sharing and best practices.

You can view video highlights of Allen’s keynote panel appearance by visiting www.xerox.com/productionnews.