Infotrends Multi-Client Report Tabs Press-Sense iWAY As Top Used Or Planned To Be Used Ebusiness Technology In Print Marketplace

WEYMOUTH, MA -- April 16, 2008 -- In an InfoTrends report released March 19th, Press-sense iWay technology was identified as the leading implemented or planned to be implemented e-business solution. The multi-client report, titled “E-Enablement - The Future of Graphic Communications,” surveyed more than 170 corporate buyers and 188 print services providers, along with profiles of innovative print service providers that are exploiting e-business to grow their business. According to the report, when asked “Which of the following vendors do you use (or plan to use) for print e-business software?,” in total, more than 18% of respondents plan on implementing solutions driven by Press-sense technology versus the 23 top named offerings.

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In addition to be being marketed by Press-sense, Press-sense iWay is the underlying technology for Océ PRISMAweb and Xerox FreeFlow Web Services solutions, and was adopted in early March by Presstek to offer to their customers. For more information about Press-sense iWay™, Press-sense Manager™ or Press-sense Omnium™, go to www.press-sense.com.

InfoTrends Data Analysis

“The benefits accrued by print service providers as a result of implementing print e-business services are clear,” commented Alex Sumarta, Associate Director, InfoTrends. “More than 60% of respondents indicated that these services improved their business, and another 54% reported margin improvements since implementing print e-business solutions, with average margins up over 7%. In addition, nearly a quarter of respondents reported revenue increases in excess of 10% that are directly attributable to their print e-business offerings—this is well above industry growth levels.”

Press-sense Quote

“There are numerous web solutions in the market, but none with the flexibility and scalability that iWay offers. Press-sense iWay manages the entire print operation from a request for a quote all the way through to delivery and billing,” said Amir Shaked, President of Press-sense America. “With consolidation and increasing market demands for shorter turnaround times, print businesses are quickly realizing that Business Flow Automation is more than just a store front solution, but a complete business solution. The InfoTrends report just reconfirms the market’s need for solutions that support their production and business workflows alike.”

About Press-sense iWay

Press-sense iWay, the flagship product in the Press-sense Business Flow suite, is a complete, Web-based, end-to-end, print-on-demand workflow and management solution that allows users to create, customize, order, print and deliver in one streamlined operation. In addition to the basic iWay platform, add-on modules are available for extra functionality, making it scalable from small shops to large, complex operations. iWay is available in a stand-alone, hosted or multi-site configuration. Ease-of-entry options have a well-defined upgrade path that allows the solution to grow as the user’s business expands.

Press-sense Manager

Press-sense Manager is a straightforward print management solution that enables small and mid-size printers to capture and control analog services (phone, fax…) and input the data into their business flow. It combines MIS, CRM and asset management functionality to manage the job cycle at an affordable price -- enabling printers to have confidence in the profitability of a job. Unlike solutions that have grown from estimation tools into management information systems (MIS), Press-Sense Manager was designed from the outset to meet the specific print management challenges faced by small commercial print houses and print-on-demand suppliers.

Press-sense Omnium

Press-sense Omnium is the optimal Business Flow Automation solution engineered exclusively for print businesses. It provides critical data on all business and production processes - in real time. Recognized as a winner of 2006 and 2007 “Must See Em” awards at Graph Expo, Press-sense Omnium integrates, streamlines and automates the entire print house operation, including sales, production, MIS and finance. Built on a JDF-based data structure, Press-sense Omnium is the only solution that fully automates the process of converting customer intents into comprehensive production and fulfillment plans. It completely automates the flow of business information and data.

About the Report

According to a new multi-client study from InfoTrends entitled, E-Enablement - The Future of Graphic Communications, nearly half of print service providers are offering these services, with another third declaring intent to offer them within the next 24 months. Print service providers who offer these services report that about 14.3% of print volume comes through their Web-enabled system, and they anticipate that up to 45% of their print volume will be submitted via the Web-enabled system by 2010. This reflects remarkable market acceleration in adoption rates for print e-business services.

InfoTrends’ new study provides a complete understanding of the impact that e-business is having on today’s market and what effects it will have in the future. It provides context and direction setting for print service providers, enterprises, equipment suppliers, and solution participants across the industry value chain. For more information on the study or to make a purchase, please contact Jennifer Skerrett (781-616-2100 x111 or Jennifer_skerrett@infotrends.com.

About InfoTrends

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™ solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios. For more information, visit www.Press-sense.com or call 866-257-9792.

Copyright 2008. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to allison_jones@infotrends.com. Press-sense, the Press-sense logo, Press-sense iWay, Press-sense Manager, Press-sense Omnium and Business Flow Automation for the Print Industry, are all trademarks and/or registered Trademarks of Press-sense Ltd. its subsidiaries or affiliates in the United States and/or other countries. All other company or product names are the trademarks or registered trademarks of their respective holders. All rights not expressly granted are reserved.

Press Contacts

Jennifer Skerrett
Account Manager
T: 781-616-2100 x111
E: Jennifer_skerrett@infotrends.com

Shelagh Hammer
Vice President, Marketing
T: +972-4-626-9007
E: shelagh@press-sense.com

Inbar Margolin,
Director of US Marketing and Service Operations,
T: 866-257-9792
E: inbar@press-sense.com

Craig Kevghas
Partner
Boston PR Network
T: 978-392-8990
E: craig@bostonprnetwork.com