Third Annual Printfest Brings High Quality Audience To Anaheim Exhibitors Praise Larger Event And New Location

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TUSTIN, Calif., (Apr. 10, 2008) With three years of history now under its belt, PrintFest has continued to grow in size each year bringing high quality buyers together with sellers, and combining the worlds of print and marketing on the west coast. 1163 printers, marketers, creatives and print buyers attended the three-day event last month at its new home in Anaheim, California, right across the street from Disneyland. Exhibitors were pleased with the quality.

A typical comment heard around the expo floor is repeated by Anthony Blanco, Show Coordinator for Duplo USA Corp., one of PrintFest's largest exhibitors since the show debuted in 2006. Mr. Blanco states, "The show was good for us. It got us lots of sales leads and new customers." Paul Mitcham, Director of Marketing and Sales Support for Yupo Corp. of America agrees, "(There were) good quality attendees which should generate good sales leads for our company."

Representing another sector, Billi Little, Trade Show and Events Manager for Quark, had this to say, "Through our exhibit and hands-on teaching lab we were able to connect with more than 250 printers and designers that use Quark Xpress ... We sold enough software to pay for our booth space."

PrintFest focuses on helping printers and their customers to generate good profits using tried-and-true methods in niche categories such as cross media, variable data printing, mailing and fulfillment, label printing, package printing, CIM/MIS systems, and other areas where margins are good and opportunities are expanding. Its unique partnership with DMA in Southern California this year brought in the missing element of marketers, creatives and print buyers to complete the picture, delivering an environment where printers and their customers can learn about the business case for niche opportunities, the technical know-how to implement, and the tools they need to make it happen.

And it seems to be working. A survey was conducted of exhibitors on-site, and 90% of the 109 respondents said they met new prospective customers at PrintFest that they weren't previously aware of! And, 78% of those selling products at the show reported new sales as a direct result of their participation in PrintFest to clients on their existing customer lists that they had not sold to prior to exhibiting in the show.

From his perspective, Tom DeVito, President of Gluing Machinery & Systems, Inc., sums it up this way, "PrintFest is a valuable resource for manufacturers to reach customers in the Southern California market."

Show management wants you to mark your calendars for next year. PrintFest 2009 will return to the Anaheim Convention Center in Southern California next March. The expo runs March 27-28, 2009, and the conference runs March 26-28, 2009