Printable Technologies And Kodak's Graphic Communications Group Form Alliance

KODAK EMS Business Software to Integrate with FusionPro Web to Print System

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San Diego, CA, and Rochester, NY, April 14, 2008 – Printable Technologies®, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions and Kodak's Graphic Communications Group today announced the integration of Printable's FusionPro® Web product with the KODAK® EMS Business Software. Together, these products help customers navigate complex environments that include digital print workflows, fulfillment and mailing operations, and campaign tracking and reporting.

FusionPro Web, the web to print system from Printable, delivers online ordering and e-commerce support, mail list purchase and management, versioned and variable documents, and job submission and file transfer services. Leveraging a sophisticated set of web services and data feeds, KODAK EMS Software connects easily with FusionPro Web, allowing print service providers the flexibility to manage and deliver a wide variety of print on demand, collateral management, and marketing communications programs for their customers, with a high level of integration with their business management systems.

Developed by Kodak’s Graphic Communications Group, EMS Business Software combines the strength of a leading ERP solution with sophisticated print-focused capabilities. EMS Software serves as a catalyst for business optimization and growth, eliminating waste and implementing lean business practices that maximize the success of print service providers in a changing business environment. EMS Software offers real-time access to business data; integrated customer and supplier relationship management; advanced estimating and production planning; shop floor data collection; integrated quality control and much more.

KODAK EMS Software provides the highest degree of integration and performance with prepress workflows through JDF connectivity. This scalable system can drive production at a single site or be used to link hundreds of users across multiple facilities. The core solution enables users to manage the entire order cycle from sales through billing; enabling continuous performance initiatives, real-time connectivity between supply chain applications and partners, and greater business agility.

“Bringing the FusionPro Web and EMS technologies together gives print service providers the power to seamlessly integrate print and business workflows to dramatically increase business efficiency and boost profitability,” said Joe Fedor, Product Manager for Printable Technologies. “We are pleased to integrate with EMS Business Software and to continue our collaboration with Kodak to provide our customers with a value-added user experience.”

”We are excited about the alliance with Printable Technologies. The integration with FusionPro Web extends the business reach of EMS Software to non-traditional products and services with automation that significantly reduces the cost of online orders,” said Eliza Leung, Product Manager for Kodak’s business workflow products. “Kodak is eager to continue promoting openness and to support technology from the industry’s leading vendors.”

For additional information on FusionPro Web, contact Dustin Ritter or visit www.printable.com.

For additional information about KODAK EMS Business Software, visit http://graphics.kodak.com/ems.

About Printable Technologies

Printable is a leading provider of technologies for intelligent marketing for both enterprise users and print service providers. Built on open-architected collateral management technology, Printable offers both online corporate storefronts (available in both ASP and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. Printable technology integrates easily with a wide variety of ERP and content management applications, as well as production workflows from Kodak, Hewlett-Packard, Canon, Xerox, and more.

For more information go to http://www.printable.com or call 800.220.1727.

About Eastman Kodak Company

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com, and our blogs: 1000words.kodak.com, and 1000nerds.kodak.com.

Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing “Kodak Close Up” in the search field at the top of the iTunes Store window.

For more information about Kodak's Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos from Kodak's image library, visit: www.kodak.com/go/gcg_images. For more information about EMS Business Software, visit graphics.kodak.com/ems.

Media Contacts:

Dustin Ritter
Marketing Director
Printable Technologies
858-847-6617 (phone)
858-793-4120 (fax)
dritter@printable.com
www.printable.com

Beth Hogan Scott
Director, Worldwide Marketing Communications
Kodak
203-845-7115 (phone)
elizabeth.hoganscott@kodak.com
www.graphics.kodak.com

Amanda Slaver
Eric Mower and Associates
585-389-1876 (phone)
KodakPR@mower.com