Xerox Educates Commercial Printers about Digital Book Printing Opportunities

Xerox Corporation recently hosted a Thought Leadership Workshop in Webster, N.Y., April 9 - 10, for commercial printers interested in revenue-generating digital books opportunities.

Held at Xerox’s Gil Hatch Center for Customer Innovation, the workshop was aimed at print providers new to digital printing. Attendees learned about the market potential for digital and heard from Xerox customers who have helped their businesses by using digital technology to produce books.

Xerox customer Dave Dolphin, director of Book Production at Tate Publishing, shared the growth and success Tate Publishing has experienced through the use of a Xerox Nuvera® 288 Digital Perfecting System in-line with the C.P. Bourg Book Factory in the religious-trade book business.

“The shift from offset to digital book printing has really been our stepping stone to success,” said Ryan Tate, president and CEO of Tate Publishing. “Using our demand-based publishing concept, we are able to print short-run jobs in small quantities, enabling us to discover more unknown authors and play an increased role in the religious publishing industry, while remaining profitable.”

Other presenters included John Conley, Xerox vice president, publishing, who led the “Digital Book Trends and Why Xerox Believes in this Market” session, and Howie Fenton, senior consultant, production and digital technology for the National Association for Printing Leadership (NAPL), who educated attendees about trends in the marketplace. Additional sessions discussed Xerox’s technology, book-solution portfolio, finishing strategy and workflow offerings. The two-day event concluded with an active discussion session among industry leaders, Xerox executives and attendees.

As part of its continued commitment to facilitating industry discussions, Xerox will host a number of Thought Leadership Workshops at the Gil Hatch Center throughout 2008 including a photo books event April 23 - 24 and another digital books and manuals workshop June 25 - 26, among other events touching all areas of the industry.