XMPie Software Drives High-Performance Personalized Communications For Real Digital International

REAL Digital uses XMPie PersonalEffect Software to Meet Customer Demands for Cross-Media Marketing
LONDON, April 28, 2008 — REAL Digital International, the United Kingdom’s foremost source of integrated, personalized marketing communications, is driving new business with solutions from XMPie®, Inc., the leading provider of software for dynamic publishing, giving its clients a strategic marketing advantage with dynamic and highly-targeted cross-media communications.

With its state-of-the-art creative and print production facility in London, REAL Digital uses XMPie PersonalEffect™ cross-media software to create and produce one-to-one marketing campaigns that include print and targeted digital media.

"REAL Digital’s print and finishing fire power combined with XMPie’s software tools have enabled us to create personalized and versioned communications for our clients at a truly astonishing level,” said Andy Ruddle, co-founder and sales and marketing director, REAL Digital. “With XMPie, the company has experienced significant business and operational benefits—including fast and manageable image file ripping, file processing of up to 16 files at one time, unparalleled technical support and data recovery back up.”

REAL Digital has taken full advantage of XMPie’s PersonalEffect cross-media software, producing relevant, creative and personalized communications spanning print, e-mail and the Web. The company also incorporates personalized URLs (PURLs) and HTML output for integrated, recipient-unique e-communications, in addition to one-of-a-kind personalized images created with XMPie uImage™ software for attention-grabbing marketing materials.

The new technical capabilities REAL Digital has gained with XMPie allow them to deliver exactly what clients demand, when they demand it. Also, as XMPie PersonalEffect is based on Adobe® InDesign®, REAL Digital’s designers required no learning curve, allowing the company to immediately deliver client campaigns.

REAL Digital recently used XMPie software for client Thomson Holidays, part of the largest tourism and services group in the world. The Thomson Holidays project involved a personalized calendar containing 823 million potential content variables. According to Ruddle, PersonalEffect exceeded their expectations by successfully processing the staggering combination of offers, images, maps and personalized information.

“REAL Digital understands the value in helping their clients deliver the right message, through the right media channel, at the right time,” said Karin Stroh, vice president of marketing, XMPie, Inc. “XMPie’s robust software provides scalability so customers can begin with simple variable data print campaigns, move up to advanced cross-media marketing and even provide Web-to-print solutions, expanding their capabilities when and how they choose.”

To learn about XMPie’s entire portfolio of one-to-one software solutions and to hear more about REAL Digital and its success with XMPie, visit booth W290 at the International Direct Marketing Fair taking place from April 29 - May 1, 2008 at Earls Court 2 in London.