DIGITALPRINTINGREPORTS.COM Goes Live!

-- Digital, 1:1 Personalized, and Web-To-Print Reports Available for Marketers --

News Highlights

• The site is kicking off with a series called the “Marketer's Primer Series,” a three-part set of primers on digital printing, 1:1 (personalized) printing, and Web-to-print aimed at educating marketers and creatives;
• Reports are available in single-user versions and licensed versions for printers, creatives, and marketers who wish to use them to educate their customers or employees;
• Free reports and discounts are available to qualifying former The Industry Measure subscribers;
• For more information, go to www.DigitalPrintingReports.com.

BELFONTE, PA -- May 13, 2008 -- DigitalPrintingReports.com, the website of Heidi Tolliver-Nigro, well-known industry analyst and former senior analyst at the Industry Measure, has gone live. The site is kicking off with a series called the “Marketer's Primer Series,” a three-part set of primers on digital printing, 1:1 (personalized) printing, and Web-to-print aimed at educating marketers and creatives. Primers on personalized URLs (PURLs) and transpromo will be forthcoming.

All three reports in the series, developed by Heidi Tolliver-Nigro for The Industry Measure in 2007 and released back to her at the company's closure on March 31, have been updated with refined discussions and additional illustrations and case studies. Reports are offered in single-user versions and licensed versions for printers, creatives, and marketers who wish to use them to educate their customers or employees.

As of May 5, 2008, pricing is $149 for the single-user report and $749 for the licensed report. Single-user versions can also be purchased in two- or three-report discount packages. Vendor reseller agreements are available.

Free Reports and Discounts for IM Subscribers

Heidi Tolliver-Nigro is offering the following free reports and discounts for former Industry Measure subscribers:

• For those who purchased older versions of these reports, updates are offered at no charge, with proof of purchase from The Industry Measure;
• For those who purchased any other digital printing, 1:1 (personalized) printing, or Web-to-print report, reports are offered at 25% discount off the single-user or package price, with proof of purchase from The Industry Measure;

To keep up with regular changes in the marketplace, primers will be updated on a quarterly basis.

Digital Press and PURL Comparison Reports

Heidi Tolliver-Nigro will be releasing two additional reports by early summer. First out will be a comparison of key specifications for the industry's light production, production, and high-speed digital black-and-white and color presses. This will be an update to the highly popular “Digital Press Specs: At a Glance,” released by The Industry Measure last November. The report will have a special emphasis on printable substrates, with dedicated spreadsheets covering substrates types and weight ranges for each model of digital press. A comparison report on PURL software will follow.

Join the Mailing List

To be kept up to date on reports and analysis from Heidi Tolliver-Nigro and fellow former Industry Measure analyst Richard Romano, send an email to Debbie Papineau at dpapin@aol.com and ask to be added to the joint email list.

About Heidi Tolliver-Nigro

Former senior analyst with The Industry Measure and long-time industry columnist, author, and feature writer, Heidi Tolliver-Nigro is known for her unbiased, no-nonsense commentary on the digital and 1:1 printing industries. She is the author of three books from the National Association of Printing Leadership (Designer's Printing Companion, Ink & Color: A Printer's Perspective, and Diversifying Via Value-Added Services) and is a regular feature writer, columnist, and commentator in top industry publications. She was senior analyst at The Industry Measure, where she served in various editing and analyst capacities as far back as the company's inception as TrendWatch under Dr. Joseph Webb in 1995.

Copyright 2008. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact
Heidi Tolliver-Nigro
DigitalPrintingReports.com
htollvr@aol.com
www.digitalprintingreports.com