IKON and The NAPL Network Announce New Dates and Locations for
Regional Workshops
Comprehensive Marketing Services: Expanding Print with Cross-Media
Campaigns
MALVERN, PA and PARAMUS, NJ. – June 30, 2009 – IKON Office Solutions,
a Ricoh company, and The NAPL Network will offer two, half-day,
hands-on workshops focusing on how and why printers are differentiating
themselves by transitioning from traditional print shops into
marketing service providers. All programs are designed for printing
executives and their management teams, and will take place from
8:00 a.m. until 12 noon at an IKON facility. Locations, cities
and dates are as follows:
August 5, 2009: Chicago, IL – 410 Warrenville Road, Lisle, IL
August 6, 2009: Detroit, MI – 26800 Meadowbrook Road, Suite 101,
Novi, MI
During the workshops, attendees will discuss current “State of
the Industry” data, participate in a hands-on variable data demonstration
with Objectif Lune using production equipment available from IKON,
and evaluate a real-life case study that features the challenges
and expectations of a commercial printer that successfully expanded
its offerings while strengthening its customer base.
Rhona Bronson, Senior Vice President, Marketing, NAPL, will deliver
the keynote address regarding the state of the industry and the
importance of cross-media campaigns. Howie Fenton, Senior Consultant,
Production and Digital Technology, NAPL, will present a case study
of a printer’s transformation in today’s environment. Lunch is
included for those who would like to tour the IKON facility.
“The printing and graphic communications industry has evolved
a great deal with new technology supporting creative new approaches
to business development,” explains Spencer Adamson, Vice President,
Product Solutions and Commercial Print, IKON Office Solutions.
“This workshop will cover invaluable information on how traditional
print shops can become a marketing services provider and create
customized cross-media solutions for their customers.”
“If printers are serious about adding value for their customers
and differentiating themselves, this workshop will provide the
tools to get started. By joining with IKON to deliver these regional,
hands-on, interactive, case study and research-based programs,
we are providing attendees with the game plan they need to succeed,”
said NAPL President and CEO Joseph P. Truncale, CAE.
Register online at www.napl.org/IKON.reg
or call the Information Hotline at 800-234-0040. Rates are as
follows: $79 for the first attendee from a company; $69 for second
or more attendee from the same company. Space is limited.
About IKON: IKON Office Solutions, Inc. (www.ikon.com),
a Ricoh company, is a leading provider of innovative document
management systems and services, enabling customers to improve
document workflow and increase efficiency. IKON integrates copiers,
printers and MFP technologies, and document management software
and systems, to deliver tailored, high-value solutions, implemented
and supported by its team of services professionals. IKON leverages
the manufacturing and engineering expertise of Ricoh, a more than
$20 billion global technology innovator, with the experience and
reach of its locally based sales and services teams, to provide
end-to-end solutions and one of the industry’s broadest portfolios
of document management services, including on-site and off-site
managed services, technical service and support, and customized
workflow design and implementation.
About NAPL: NAPL is a not-for-profit business management association
representing companies in the $120+ billion commercial printing
and graphic communications industry in North America. NAPL’s comprehensive
slate of business-building solutions provides company leaders
with the management tools they need to make informed business
decisions in an ever-changing market environment. The association
also handles administration of NAQP, the National Association
of Quick Printers, which specializes in the unique concerns of
small printers nationwide, and the industry’s Research and Engineering
Council, which is dedicated to manufacturing technology and productivity
improvement issues. For information on NAPL or its affiliated
associations visit www.napl.org
or call (800) 642-6275.