NAPL Cites 19 Companies for Marketing Excellence

Castle Press Takes Top Honors in Second Annual NAPL Marketing Plus™ Awards Competition

Paramus, NJ (February 5, 2010) – Castle Press of Pasadena, Calif., took top honors in NAPL’s Second Annual Marketing Plus™ Awards competition for graphic communications companies by winning 11 awards, including four Gold and four Silver Awards, in a wide range of marketing disciplines. The awards will be presented at the NAPL Marketing Plus Awards luncheon on Feb. 15 at NAPL’s 2010 Top Management Conference in Marco Island, Fla.

The 2010 Marketing Plus Awards program, sponsored by Xerox, honored 19 graphic communications companies for marketing excellence in 12 marketing categories, ranging from Corporate Identity and Direct Mail to Sales/Lead Generation and Website Presence. In total, this year’s competitors garnered 52 awards--15 Gold Awards, 24 Silver Awards, and 13 Merit Awards, more than twice the 24 awards presented in the program’s inaugural competition last year.

“As with NAPL’s Management Plus and Customer Plus awards, the Marketing Plus program does not judge printing craftsmanship—although there were many splendid examples of superior printing in the entries,” said NAPL President and Chief Executive Officer Joseph P. Truncale. “Instead, Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients’ success and their own growth. NAPL is proud to honor their achievement.”

In addition to Castle Press, multiple award winners included Allen Press, Inc., Lawrence, Kan.; Alpha Graphics, Pittsburgh, Pa.; Graphic Visual Solutions, Greensboro, S.C.; Great Lakes Integrated, Cleveland, Ohio; The Messenger Press, Carthagena, Ohio; Pazazz Printing, Montreal, Quebec; Printing for Less, Livingston, Mont.; Print Three Franchising Corporation, Concord, Ontario; Think Patented, Dayton, Ohio; and Square One, Mount Laurel, N.J.;

“We were privileged to have so many excellent entries this year in extremely diverse marketing categories, both print and electronic,” said NAPL Senior Vice President/Marketing Cindy Woods. “The increased interest in our marketing recognition program is indicative of the greater role it is playing in our industry, and NAPL is happy to support that growth through these awards.” 

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting stated goals.

2010 Marketing plus award winners

Category: corporate identity

Gold Awards: Great Lakes Integrated, Cleveland, OH; Think Patented, Dayton, OH.

Silver Awards: AlphaGraphics, Pittsburgh, PA; Castle Press, Pasadena, CA; Classic Graphics, Charlotte, NC; Graphic Visual Solutions, Greensboro, NC;

Print Three Franchising Corporation, Concord, Ontario; Pazazz Printing, Montreal, Quebec;

Square One, Mount Laurel, NJ; The Messenger Press, Carthagena, OH.

Merit Awards: Belk Printing Technologies, Pineville, NC; Castle Press, Pasadena, CA

Category: corporate re-branding

Gold Awards: Great Lakes Integrated, Cleveland, OH; Think Patented, Dayton, OH.

Silver Awards: Square One, Mount Laurel, NJ; The Messenger Press, Carthagena, OH;

Graphic Visual Solutions, Greensboro, NC.

Category: cross-channel marketing

Gold Award: Castle Press, Pasadena, CA

Silver Award: Print Three Franchising Corporation, Concord, Ontario.

Merit Award: Premium Color Group, Clifton, NJ; Great Lakes Integrated, Cleveland, OH

Category: Customer Event Marketing:

Gold Awards: AlphaGraphics,  Pittsburgh, PA; Castle Press, Pasadena, CA; Graphic Visual Solutions, Greensboro, NC

Silver Awards: Allen Press, Inc., Lawrence, KS; Castle Press, Pasadena, CA; Graphic Visual Solutions, Greensboro, NC.

Merit Award: Graphic Visual Solutions, Greensboro, NC

Category: direct mail marketing

Gold Awards: Castle Press, Pasadena, CA; Graphic Visual Solutions, Greensboro, NC;

Printing For Less, Livingston, MT.

Silver Award: Print Three Franchising Corporation, Concord, Ontario; CL Graphics, Crystal Lake, IL; Printing For Less, Livingston, MT.

Merit Awards: Printing For Less, Livingston, MT; Specialty Print Communications, Niles, IL; Allen Press, Inc., Lawrence, KS; Great Lakes Integrated, Cleveland, OH.

Category: green/sustainability marketing

Silver Award: Castle Press, Pasadena, CA.

Merit Award: L & L Printers, Carlsbad, CA.

Category: market research/customer survey

Gold Award: Castle Press, Pasadena, CA

Category: sales/lead generation

Gold Awards: DW Mail Company, Denver, CO; Printing For Less, Livingston, MT.

Silver Awards: Castle Press, Pasadena, CA; Think Patented, Dayton, OH.

Merit Award: Castle Press, Pasadena, CA. (2)

Category: specialpromotion

Silver Award: Pazazz Printing, Montreal, Quebec.

Category: Vertical markets

Gold Award: Ripon Printers, Ripon, WI.

Category: website presence

Silver Award: Allen Press, Inc., Lawrence, KS; Great Lakes Integrated, Cleveland, OH.

Merit Award: Print Three Franchising Corporation, Concord, Ontario.
For more information on the Marketing Plus Awards or the Feb. 15 Marketing Plus Awards Luncheon at NAPL’s Top Management Conference in Marco Island, Fla., call (678) 594-0048 or go to www.napl.org.

About NAPL

Chartered in 1933, the National Association for Printing Leadership (NAPL) is a not-for-profit business management association representing companies in the $100 billion graphic communications industry. NAPL’s comprehensive slate of business-building solutions provides company leaders with management tools that enable them to make informed business decisions in an ever-changing market environment. For more information on NAPL or its affiliated associations, visit www.napl.org or call 800-642-6275. 

About American Printer: American Printer is one of the printing industry’s leading national magazines for graphic arts managers. American Printer is published monthly and has over 71,000 subscribers.      

About manroland: manroland AG is the world’s second-largest printing systems manufacturer and market leader in web offset. With production sites in Offenbach, Augsburg, and Plauen in Germany, it employs almost 8,000 people and has annual sales of some 1.7 billion Euro with an export share of approximately 80% (fiscal year 2008).  

NAPL and the NAPL logo are registered trademarks of NAPL.  All other trademarks are the property of their respective owners. 

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