Going Once, Going Twice – EFI Gearing Up for First-Ever Product Auction at Connect Conference

EFI also Launches Customer Testimonial Video Contest with Free Conference Attendance and Product Purchase Credit for Winning Company

Foster City, Calif. – March 10, 2010 – EFI™ (Nasdaq: EFII), a world leader in customer-focused digital printing innovation, today announced it will host the first annual Connect auction with over 20 items ranging from add-on software to consulting services. The live auction will be held during the sponsors’ appreciation reception on Mon., April 19 starting at 4:45 p.m. The 11th annual Connect users’ conference is taking place April 18 to April 21 at the Wynn Las Vegas featuring educational sessions, user group meetings, keynote speakers and product demonstrations across the entire EFI portfolio.

Some of the EFI products up for auction include Auto-Count®, PrinterSite® Internal for Monarch, PSI™ and Logic™ business audits, a Pace™ three-day on-site service package, a PrintSmith™ workstation package, and even a day of consulting with scheduling expert Udi Arieli. EFI partner Epson has donated an Epson Stylus Pro WT7900 printer as well. Most items will be offered with a very low reserve or with no reserve at all. A portion of all proceeds will go to the Print & Graphics Scholarship Foundation (PGSF). (For a list of products/services up for auction, visit http://www.efi.com/connect/auction.asp)

“At this year’s Connect we’re adding a new element of excitement with our first-ever live auction, which will enable attendees to purchase many MIS and related products and consulting services at reduced prices,” said Marc Olin, senior vice president/general manager, EFI Advanced Professional Print Software. “We’re also giving one lucky customer a chance to attend this year’s Connect for free – they just need to enter and win our ‘Win with EFI’ video contest.”

“Win with EFI” Video Contest

Also new this year, customers have the opportunity to let EFI know how their company uses or plans to use EFI products to help its business succeed by creating and submitting a video testimonial. The winning company will receive conference registration for one attendee, three nights’ hotel accommodations at the Wynn during the conference for that attendee, and $5,000 in credit towards the future purchase of EFI products.** The entry deadline is March 17, 2010. For video guidelines and official rules, please visit http://www.efi.com/connect/videocontest/

For more information on Connect 2010 and to register, go to www.efi.com/connect. Customers can also get the latest Connect updates on Twitter and LinkedIn:

https://twitter.com/EFI_Connect2010 and
http://www.linkedin.com/groups?home=&gid=2550793&trk=anet_ug_hm

About EFI

EFI (www.efi.com) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital print controllers and solutions; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide.

EFI, Fiery, VUTEk and Jetrion are registered trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions. Rastek, is a trademark of Electronics For Imaging, Inc. All other trademarks mentioned in this document are the property of their respective owners.

**No purchase necessary. Prize awarded to winning entrant's company. Void outside the 50 United States and the District of Columbia and where prohibited or restricted by law.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as “anticipate”, “believe”, “estimate”, “expect”, “consider”, “plan” and  similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense.  Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially.  For further information regarding risks and uncertainties associated with EFI’s businesses, please refer to the risk factors section in the Company’s SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q.  EFI undertakes no obligation to update information contained herein, including forward-looking statements.

Katie Maller
Public Relations Manager
303 Velocity Way
Foster City, CA 94404
[650] 357 3032 tel
[650] 357 3231 fax
www.efi.com