EFI Connect Users’ Conference Keeps Springtime Slot in Las Vegas in 2011

Adobe CEO Confirmed as Opening Night Speaker

Event Scheduled for April 26-29 at the Wynn Hotel;

“Win with EFI” Video Contest Now Accepting Entries

Foster City, California -- Aug. 30, 2010 -- EFI™ (Nasdaq: EFII), a world leader in customer-focused digital printing innovation, today announced the 12th annual Connect users’ conference will take place next year from April 26 to April 29 at the Wynn Las Vegas. Connect enables print industry leaders from around the world to attend educational sessions, test drive the latest EFI products, voice their opinions at user group meetings, discuss industry trends, and network with peers.

The Connect lab area will once again showcase the full portfolio of EFI solutions, including the complete print MIS line-up (PrintSmith™, Pace™, Monarch, Radius, Digital StoreFront® and more), numerous Fiery® solutions, VUTEk®, Rastek™ and Jetrion® printers, as well as live demos of end-to-end workflow integrations. The event will also feature the return of the popular live auction.

The Connect conference will kick off with a lively “fireside chat” between Adobe President and CEO Shantanu Narayen and EFI CEO Guy Gecht on Tuesday evening, April 26. The two will discuss a variety of topics, including the future of printing and Adobe’s strategy moving forward.

“EFI Connect 2011 will build on our very successful 2010 event, offering attendees many opportunities for learning, discussion and idea exchange,” said Frank Mallozzi, senior vice president of worldwide sales and marketing, EFI. “We’ll showcase our full portfolio of products and solutions, including our newest addition, EFI Radius packaging software. The lab area, together with exciting speakers, in-depth educational sessions and industry vendor booths, all make Connect a ‘must attend’ event.”

“We have been long-time believers in EFI Connect, and last year we had eight people across our six companies attend the conference,” said Joan B. Davidson, group president of Sheridan Publications Services at The Sheridan Group. “The opportunity to network with peers is invaluable, as well as the chance to look ahead and learn about what’s coming next. Each year we bring back ideas that we put into action.”

Starting now, customers can enter the “Win with EFI” video contest – customers can submit a video about how their company uses or plans to use EFI products to help ensure business success. The winning company will receive conference registration for one attendee, three nights’ hotel accommodations at the Wynn during the conference for that attendee, and $5,000 in credit towards the purchase of EFI products. (No purchase necessary. For complete information, see details and official rules at http://www.efi.com/connect/videocontest/)

For more information on Connect 2011, including video testimonials of customers who attended last year, go to www.efi.com/connect. Customers that pre-register now can take advantage of super early bird rates. Early registration will lock in the best rates and place attendees on the priority contact list for new event information as it becomes available. Customers can also get the latest Connect updates on Twitter and LinkedIn:

https://twitter.com/EFI_Connect2011

http://www.linkedin.com/groups?home=&gid=2550793&trk=anet_ug_hm

About EFI

EFI (http://www.efi.com/) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital print controllers and solutions; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.

The EFI logo, Fiery, VUTEk, Jetrion and Digital StoreFront are registered trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI, Rastek, PrintSmith and Pace are trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.