Heidelberg Canada to Distribute EFI VUTEk Printers

Further Extends EFI’s Reach with Superwide Digital Printing into the Commercial Print Marketplace

Foster City, California -- August 9, 2011 -- EFI™ (NASDAQ: EFII) and Heidelberg Canada today announced a new agreement under which Heidelberg will distribute the VUTEk® GS series of superwide format digital printers throughout Canada. Under the agreement, Heidelberg Canada will distribute EFI’s VUTEk GS2000, GS3200 and GS5000r printers, as well as the inks (under the Saphira brand name), parts, consumables, accessories and upgrades related to these printers. Heidelberg will also provide customer and technical support for the VUTEk GS series of printers, including installation and training.
 
EFI is a world leader in digital imaging and print management solutions for commercial, screen, packaging, in-plant and specialty printers worldwide. Heidelberg is the world's leading solutions provider for the print media industry. The company manufactures sheetfed press systems, as well as prepress and postpress components, software and consumables for all printing applications.
 
Heidelberg is the most widely recognized brand in the Canadian printing industry, and a market leader providing the industry with the finest and most technologically advanced prepress, printing and bindery/finishing equipment in the world. Heidelberg Canada employs 160 people working across the country. The company maintains extensive customer support staff in parts, service and consumables. They serve the marketplace with more than 25 equipment and consumables sales representatives and three regional sales vice presidents.
 
Heidelberg has a full-spectrum solution for multi-process color management including Prinect Color Toolbox, a suite of tools for device calibration, ICC profile generation, and proof/print analysis. The company will use these tools to integrate and color-manage VUTEk output for optimal results.
 
EFI will train and support the Heidelberg Canada team enabling Heidelberg to sell, train and service customers independently.
 
“Wide and superwide format printing are of considerable interest to the Canadian print market, and Heidelberg has the right workflow, color management, service and consumables expertise needed to integrate these technologies into a print production environment,” said Ken Freek, vice president product management, Heidelberg Canada. “Both EFI and Heidelberg are leaders in their respective markets. Together we can bring a best-in-class portfolio to our customers.”
 
The VUTEk GS series of high-end printers can be integrated into a complete Prinect workflow and can be color managed by Heidelberg’s Prinect Color Toolbox, which was recently awarded the IDEAlliance G7 System Certification. Customers will benefit from a single workflow that drives a digital device and an offset press, resulting in superior color matching output from both devices.
 
"Few companies are better respected in the industry than Heidelberg. Adding Heidelberg Canada as a reseller for EFI fits with our mission to offer customers the best combination of products to achieve diversity and profitability,” said Frank Mallozzi, senior vice president of worldwide sales and marketing, EFI. “With Heidelberg, customers benefit from having a single point of contact for all their printing needs.”
 
"Commercial printers are looking for ways to distinguish themselves and offer their clients more diversified products and services. Now, the Heidelberg network of customers will benefit from having access to EFI’s industry-leading VUTEk superwide format printers,” added Mallozzi.
 
VUTEk Superwide Inkjet Solutions
 
VUTEk digital superwide printers range from 2- to 5-meters wide in roll-to-roll and flatbed formats. These versatile printers and inks deliver High-Definition Print (HDP) quality and exceptional production level speeds. They enable greater profitability with localized messaging, direct-to-substrate printing, increased capacity, and reduced labor, waste and make-ready costs. They allow businesses to enter new high-margin markets.
 
About Heidelberger Druckmaschinen AG
A technology provider and partner in the print media industry
 
Heidelberger Druckmaschinen AG (Heidelberg) is the worldwide leading provider of solutions for the print media industry. The Heidelberg name is internationally associated with leading technology, top quality, and closeness to customers. The core business of this technology group covers with its equipment and services the entire process and value chain of the sheetfed offset format classes from 20 inches (35 x 50 cm) to 64 inches (121 x 162 cm).  More information about Heidelberg is available at www.heidelberg.com. 
 
About EFI
 
EFI (www.efi.com) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and business process automation software; and corporate printing solutions.
 
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The EFI logo, Fiery, VUTEk and Jetrion are registered trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI and Rastek are trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries.  All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged. 
 
Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.
 
This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q.
 
EFI undertakes noobligation to update information contained herein, including forward-looking statements.
 
Media Contacts:
 
Holly O’Rourke
EFI Public Relations
603-475-9244
holly.orourke@efi.com