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Graph Expo
September 11-14, 2011

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Digital Field Guide: Design Considerations for Digital Printing

Co-authored by senior analyst with the world's largest graphic arts association

Aug. 4, 2011 - Given the tremendous, rapid growth of digital printing; designers and production professionals have been forced to quickly learn entirely new methods when designing and preparing files for digital printing.

Finch Paper, in collaboration with Printing Industries of America's senior research analyst, Joe Marin, fills this knowledge gap and bridges understanding between designers and printers in the industry's first comprehensive handbook on the topic, the Finch Digital Field Guide: Design Considerations for Digital Printing.

"This is fantastic!" exclaims RIT Professor Emeritus Frank Romano, for 29 years the author of the printing industry's pioneering guidebook, the Pocket Pal. Upon seeing the Digital Field Guide, he said, "This little book is insightful and concise. It should be required reading for anyone in the printing industry."

Components include a basic breakout of current printing technology, including digital presses, with specific instructions and examples of designing for digital to produce optimal results.

The guidebook frames its practical content at the outset with brief, but to the point, explanations of different processes and technologies, as well as a two-page spread dedicated to showing data-supported growth projections for digital printing.

From actual, comparable, samples of different printing techniques (i.e., offset lithography, dry toner, HP Indigo [liquid toner] and production inkjet); to spot color business card samples from HP Indigo, Nexpress, and the Konica Minolta bizhub; through to dozens of tips (again, with real samples), such as the use of Rich Blacks on different systems; the Digital Field Guide will prove an indispensable resource for creatives and production professionals.

To order your own copy of the Finch Digital Field Guide, go to:

or for more information about Finch Paper, please visit:

About Finch Paper
Finch Paper is widely recognized for the quality of its uncoated printing papers, its industry-leading customer service, and its commitment to sustainable forestry.

Finch Premium Blend, Finch Fine® text and cover, Finch Casa Opaque, Finch Opaque and the Finch Digital portfolio are popular choices for corporate marketing materials, direct mail, book publishing, and business office use.

All Finch Premium Blend, Finch Fine® and Finch Casa Opaque products are Forest Stewardship Council (FSC) Chain-of-Custody Certified, and all of the fiber utilized by Finch Paper across its product line is certified by the Sustainable Forestry Initiative (SFI) program.

As part of a landmark environmental partnership with The Nature Conservancy (TNC), Finch foresters manage more than 100,000 acres of forestland owned by TNC in New York's famed Adirondack Region.

Finch Paper samples and swatchbooks can be ordered at For more information on Finch Paper, please call (800) 833-9983 or contact your local Finch Paper merchant (directory available at

All products and services are trademarks or registered trademarks of their respective owners and are hereby acknowledged.

Media contact: 
Helene Smith
+1 321 388 6511

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